I’m a designer not an editor, so my view on punctuation is skewed by my need to create hierarchy and visual meaning. Some of these notes verge on typesetting tips, but I’ll go on about that in another post.
Colon? What colon?
As a rule, I don’t like the colon. Nothing personal. It’s perfectly fine in body text, but once it moves into heads and titles, I’m ready to try everything to to ditch it. My two rules are 1| drop a colon at the end of a head or subhead and 2| style the text to eliminate the need for a colon.
Quotation marks and apostrophes
This is pretty simple typesetting rule, but always use the curly versions for quotes and apostrophes. Other than that, who doesn’t love playing around with quotation marks?
Brackets and braces
I know these aren’t equivalent to paranthesis, but I’ll swap in a head. The brackets are nice and square and work great for something more industrial or grungy, while the curly braces read softer and are great for something more refined or sweet.
Typesetting rules say en-dashes go between numbers and em-dashes are a pause between thoughts, which is great. However, some fonts have dashes that are just too long. So, sometimes, I just go with what works visually.
I much prefer the pre-set ellipses accessed though the glyph palette or by hitting option+: I’ve had editors set and then re-set the ellipses as three periods separated by spaces, which is legitimate, but can end up grabbing too much attention. Discuss this one first before anyone does too much work.
I love this guy! I’m always popping it in as a substitute for commas and colons, even though it’s totally supposed to be used in mathematical equations, phonetics and anything but traditional punctuation.
There’s so much more to talk about with typography; stay tuned!